Clickwise AI Ads

Terms of service

Version dated 26 September 2026

These terms govern Clickwise AI Ads, the audit, campaign planning, and Google Ads management and optimisation service (Google Shopping, Search and related formats) for online stores. It is provided by Soft Dev FZ LLC, Fujairah Creative City, United Arab Emirates (licence No. 9485/2016), which operates the Clickwise brand ("Clickwise", "we", "us"). "You" means the store or business that uses the service.

By submitting a request at ads.clickwise.net, accepting our manager invitation in Google Ads or approving a plan, you accept these terms.

1. Price

1. No management fee: the audit and the management are free. We charge no setup fee, no monthly fee and no percentage of your spend.
2. You pay Google for your ads: the service does not include the cost of the ads. Google LLC (or its relevant affiliate) charges it to you directly, using the payment method set up in your own Google Ads account.
3. No markup on media: we add no markup to what Google bills and we never receive, hold or transfer money meant for ads.
4. Price changes: if we ever introduce a fee, it will only apply after advance notice and with your express acceptance. If you do not accept it, you can remove our access without any penalty.

2. Your account and our access

1. The account is yours: the Google Ads account, the Merchant Center account, the catalogue, the ads, the billing and all historical data are and remain yours.
2. Manager access: we manage your campaigns from our Google Ads manager account, through the invitation that you accept. We will never ask for your passwords or credentials.
3. Group entity: Media Data Source FZE, an entity of the same group as Soft Dev FZ LLC, may currently operate the service's access to Google Ads.
4. You can remove our access at any time: from "Access and security" in your Google Ads account, with immediate effect, without notice, without giving reasons and without penalty. From that moment we stop operating your account.

3. Limits, plan approval and change log

1. Nothing is spent without your approval: no campaign is enabled or incurs spend until you expressly approve the plan, with its daily budget and maximum cost per sale.
2. Record of the approval: when you approve a plan we record the approved plan, the user, the IP address, the version of these terms and the date and time. If you change the limits, the plan needs a new approval.
3. We respect your limits: we set up and supervise the campaigns within the daily budget and cost per sale you approve.
4. Google Ads budget rule: on high-demand days Google Ads may spend up to twice the daily budget, but in a month it never charges more than the daily budget multiplied by 30.4 (the average number of days in a month).
5. Change log with reasons: we log every relevant change we make to your account together with its reason. You can consult it at any time; it adds to Google Ads' own change history.
6. Artificial intelligence: we use an AI model to draft plans and change proposals. Its proposals follow the same rules: nothing outside the limits you approve.

4. Your obligations

• Keep your Google Ads account active and a valid payment method with Google.
• Sell lawful products and services that do not infringe third-party rights and that comply with the Google Ads and Merchant Center policies and with the consumer and e-commerce laws of the markets where you sell.
• Review your Google Ads account and billing regularly and tell us about any anomaly.
• Never send us passwords, card details or banking credentials.
• If you install our measurement snippet, inform your customers and obtain their consent where the law requires it.

5. Our obligations

• Manage your campaigns with the professional diligence expected in the industry.
• Operate only within the budgets, products and instructions you approve.
• Keep your business data confidential: margins, sales and the metrics of your account.

6. Personal data

We process personal data as described in our privacy policy. For the clicks and sales of your store's visitors we act as a processor on your behalf: we use that data only to provide the service to you.

7. No guaranteed results

1. Advertising results depend on factors we do not control: demand, seasonality, your prices and stock, competitors, your website and payment gateway, and Google's auction algorithms.
2. Therefore we do not guarantee any volume of clicks, impressions, sales, revenue, ranking or return on ad spend (ROAS).
3. Our commitment is one of means and diligence, not of results.

8. Liability

As the service is free, to the maximum extent permitted by applicable law we are not liable:

• for indirect damages, loss of profit, or loss of revenue, business opportunities, reputation or data;
• for what Google charges you or for billing errors of Google Ads;
• for suspensions, ad disapprovals or account closures decided by Google because of policy violations or problems with your catalogue or store.

If a court finds us liable for wilful misconduct or gross negligence, our total liability is limited to what you paid us for the service in the twelve (12) months before the event or, if that limit does not apply, to one hundred US dollars (100 USD).

9. Term and termination

1. No lock-in: there is no minimum commitment or minimum term.
2. Termination by you: you can end the service at any time, without notice or penalty, by removing our manager access in Google Ads or by writing to us.
3. Termination by us: we can stop managing your account with at least forty-eight (48) hours' notice by email, or immediately if you breach these terms, if your store repeatedly breaches Google's policies or if the account stays inactive for a prolonged period.

10. Changes to these terms

If we change these terms we will publish the new version on this page with its date. If the change is significant and your service is active, we will tell you by email before it applies. We record which version you accept.

11. Governing law and jurisdiction

These terms are governed by the laws of the United Arab Emirates. Any dispute relating to them is subject to the exclusive jurisdiction of the competent courts of the United Arab Emirates.

12. Contact

Soft Dev FZ LLC, Fujairah Creative City, United Arab Emirates. Email: privacy@clickwise.net or partnerships@clickwise.net.